We all know that hindsight is 20/20, but thinking about a crisis before it happens gives companies the chance to consider their strategy without the pressure of news choppers hovering over their facility or the possibility that your brand might be trending on Twitter for all the wrong reasons. For some brands, however, trouble may not present itself in a full-blown crisis. Sometimes trouble lurks in leadership issues and quick fixes aren’t always an option.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at a number of brands who made waves in social media with quick, strategic and enduring crisis communication responses. We will also delve into brands that have suffered long term challenges and are still trying to work their way back from corporate trials and tribulations.