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Latest Professional Development Posts

pitching
PR Training

To Craft Better Media Pitches, Offer Value to Reporters

1 year ago
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by Ryan Smith

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the...

2022
PR Training

The Top-8 Writing Tips for 2022

1 year ago
1 Comment
media relations
PR Training

What You Need to Know About Media Relations Today

2 years ago
3 Comments
reading on smartphone
PR Training

This Is How You Reach Readers on Smartphones

2 years ago
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media relations
PR Training

5 Ways We Can Better Engage Journalists

2 years ago
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creative writing
PR Training

This Is Why You Need to Write Creative Content

2 years ago
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measurement
PR Training • Thought Leadership

What Communicators Need to Know About Measurement Right Now

2 years ago
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earned media
PR Training • Thought Leadership

Integrating Owned and Earned Media

2 years ago
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pitching
PR Training

Finding the Inspiration to Pitch

2 years ago
2 Comments
reading on laptop
PR Training

Why You Must Write About Readers and Their Needs

2 years ago
2 Comments

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