Do you or your company have a presence in the blogosphere? If you’re not, you’re potentially missing out on a tool that can offer significant benefits to your online strategy. Blogs serve as a versatile platform to share information and promote your brand. With the ability to feature long posts, photos and more, blogs allow users to share information in a variety of ways, while simultaneously offering the opportunity to improve SEO. Having a successful, functioning blog can be very beneficial to your brand, and this week’s post offers tips and techniques that aim to help you master the art of blogging and ultimately reap the benefits.
April is proving to be a difficult month for corporations, with a new set of crises appearing on the damage control radar. This month, communication professionals at a variety of large corporations are feeling the heat due to missteps made under their brands’ names. From employee disputes and insensitive headlines to poor crisis communications strategies and more, many corporations are going into damage control mode to manage these looming crises. No crisis is ever the same, and these examples offer opportunities to gather insight on the best and worst practices when handling potentially damaging situations.
Editor’s Note: 2014 marks the 50th Anniversary of the Accreditation in Public Relations (APR) and April sets the stage for APR Month. In recognition of those who have earned an APR designation since its inception in 1964, PRSA will be featuring articles written by Accredited professionals. Track the series and join the discussion by using the hashtag #APR50. To learn more about the APR, please visit the Universal Accreditation Board.
It was ironically over my morning cup of java that I learned from Bill Murray that he will be leaving PRSA this June to begin a new chapter in his life as CEO of the National Coffee Association. For more than seven years, Bill has been an incredible leader to PRSA and a great friend to me and to so many of us. During his tenure at PRSA, Bill significantly improved the infrastructure of the organization, establishing a number of new best practices while instilling a bottom-line business sensibility. Bill is now ready to take on new challenges and, while he will be greatly missed, he leaves PRSA on a high note with the organization financially healthy and poised for growth.
You, like most users, have probably lost count of the number of updates Facebook has performed since its launch in 2004. The platform is continuously growing and changing, and its functionality is also very different than it was at its inception. With Facebook constantly altering its platform, brands and communications professionals are adapting, and users are changing their preferences. With the launch of a new app, an unexpected purchase and new changes constantly on the horizon, Facebook continues to challenge its users – many of whom are PR pros – to reinvent and understand its best uses.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.