Editor’s Note: 2014 marks the 50th Anniversary of the Accreditation in Public Relations (APR) and April sets the stage for APR Month. In recognition of those who have earned an APR designation since its inception in 1964, PRSA will be featuring articles written by Accredited professionals. Track the series and join the discussion by using the hashtag #APR50. To learn more about the APR, please visit the Universal Accreditation Board.
Celebrating The APR
Posted by PRSA Staff in April 24th 2014
under: #APR50, Accreditation, Intelligence, Learning, Membership, Professional Development, Reputation, Universal Accreditation Board
Tags: 50th, Accredited, AMC, anniversary, APR, events, golden, UAB
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Tags: 50th, Accredited, AMC, anniversary, APR, events, golden, UAB
Friday Five: Capturing the Blogosphere
Posted by Faith Goumas in April 18th 2014
Do you or your company have a presence in the blogosphere? If you’re not, you’re potentially missing out on a tool that can offer significant benefits to your online strategy. Blogs serve as a versatile platform to share information and promote your brand. With the ability to feature long posts, photos and more, blogs allow users to share information in a variety of ways, while simultaneously offering the opportunity to improve SEO. Having a successful, functioning blog can be very beneficial to your brand, and this week’s post offers tips and techniques that aim to help you master the art of blogging and ultimately reap the benefits.
Friday Five: Corporate Crisis Mismanagement
Posted by Faith Goumas in April 11th 2014
April is proving to be a difficult month for corporations, with a new set of crises appearing on the damage control radar. This month, communication professionals at a variety of large corporations are feeling the heat due to missteps made under their brands’ names. From employee disputes and insensitive headlines to poor crisis communications strategies and more, many corporations are going into damage control mode to manage these looming crises. No crisis is ever the same, and these examples offer opportunities to gather insight on the best and worst practices when handling potentially damaging situations.
Why “APR”?
Posted by Kirk Hazlett in April 9th 2014
Editor’s Note: 2014 marks the 50th Anniversary of the Accreditation in Public Relations (APR) and April sets the stage for APR Month. In recognition of those who have earned an APR designation since its inception in 1964, PRSA will be featuring articles written by Accredited professionals. Track the series and join the discussion by using the hashtag #APR50. To learn more about the APR, please visit the Universal Accreditation Board.
Beginning a New Chapter for PRSA
Posted by Joe Cohen, APR in April 8th 2014
It was ironically over my morning cup of java that I learned from Bill Murray that he will be leaving PRSA this June to begin a new chapter in his life as CEO of the National Coffee Association. For more than seven years, Bill has been an incredible leader to PRSA and a great friend to me and to so many of us. During his tenure at PRSA, Bill significantly improved the infrastructure of the organization, establishing a number of new best practices while instilling a bottom-line business sensibility. Bill is now ready to take on new challenges and, while he will be greatly missed, he leaves PRSA on a high note with the organization financially healthy and poised for growth.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.