Accredited in Public Relations. It just sounds plain cool. I wanted to be able to put the letters APR after my name. As with so many of life’s decisions, what often seems like a clear-cut goal soon became an all-encompassing trek into new territory. I feel like a better, more strategic practitioner after earning my APR. It’s like traveling to “public relations utopia” — maybe you can’t live there, but you can take back souvenirs to make your work and life better!
Here are my tips for earning your APR.
1) Seek out a study session. Attend it! One of the biggest assets in understanding the entire Accreditation process was my local PRSA Chapter’s APR Study Sessions and coaches.
2) Study one-on-one with a coach or mentor. Communication Models and Theories was a KSA area that I was having problems understanding. My local coach offered to help, and we met for a study session. With her expertise, the area I was most worried about became one of the areas in which I excelled.