“A good reputation is more valuable than money,” said the writer Publilius Syrus. As public relations practitioners, part of our job is maintaining positive brand reputations for our companies and clients, but anyone who has ever managed a PR crisis knows how difficult that can be. We regularly see examples of companies that put their business in jeopardy due to reputation management issues. Some reputation issues are greater than others, but in the end, the damage can affect both the bottom line and ruin the good will that sometimes takes years to build.
The meteoric rise and demise of the Indiana state government’s planned news service, “Just IN,” has sparked a bit of interest…and controversy…among public relations professionals as well as the media.
As a veteran PR pro myself now teaching the next generation(s) of PR professionals, this is an excellent case for discussion…should the government be in the “news business” in the first place, and, second, should Governor Mike Pence have shut down this proposed initiative in response to negative comments?
As with any ethical challenge, there are two sides to this issue.
Most public relations professionals pride themselves on their creativity. Whether we’re crafting an imaginative pitch or planning an inspired educational campaign, being a good PR pro means being resourceful, tactical and aware in a way that allows us to create and share messages using methods that resonate with broad audiences but hit specific notes – we all know how difficult that can be.
In this week’s PRSA “Friday Five”– an analysis of the week’s biggest public relations and business news and commentary – we look at some inspiring newsjacking, consider what one company is doing to avoiding a future crisis and discuss the creative way another brand is making sure audiences aren’t missing their message. We also talk about the newest Twitter-related social app and explore what it might mean for PR.
Editor’s note: PRin2015 is a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015. Follow the series and join the discussion by using the hashtag #PRin2015.
With the non-stop, action packed world of sports occurring around-the-clock, and the news stories surrounding them breaking on less than a moment’s notice, trying to determine what the top sports story and public relations campaigns will be in 2015 is not an easy prediction for anyone to make.
Some public relations practitioners revel in it, others dread it – pitching isn’t quite a science as much as it is an art.
It’s not always easy to know off-hand what journalists and bloggers will be looking for from sources or which topics will pique their interest, however, good public relations pros learn early in their careers that bombarding a list of 200 reporters with the same “insert-name-here” pitch is an easy way to get placed in a “Worst Pitch Ever!” article. The most effective PR people know that building solid media relationships and tailoring outreach is their best bet for landing a client the key piece of coverage they all desire, but even that is easier said than done.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.