Some public relations practitioners revel in it, others dread it – pitching isn’t quite a science as much as it is an art.
It’s not always easy to know off-hand what journalists and bloggers will be looking for from sources or which topics will pique their interest, however, good public relations pros learn early in their careers that bombarding a list of 200 reporters with the same “insert-name-here” pitch is an easy way to get placed in a “Worst Pitch Ever!” article. The most effective PR people know that building solid media relationships and tailoring outreach is their best bet for landing a client the key piece of coverage they all desire, but even that is easier said than done.
