Imagine waking up one morning and your photo is plastered all over Facebook. The national news is outside your business office and your phone is ringing off the hook with reporters and bloggers seeking comments. Petitions are being signed to have you extradited. Overnight an American dentist, Walter Palmer, became the most hated man in America and now he needed to find someone who would agree to handle his public relations response.
In this week’s Friday Five – PRSA’s take on the week’s biggest news stories – we’ll discuss the social media backlash faced by Palmer following the killing of Cecil the lion and share four other lessons for PR professionals.