TGIF – Thank God It’s Friday. I’ve been hearing that a lot today.
Although many of us had Monday off to celebrate Martin Luther King, Jr.’s life and inspiration, this week somehow felt like the longest one of the year so far. As they say “perception is reality” and the 
reality is that this week has been a mixed bag for public relations professionals. Where many have settled comfortably into their 2015 routine, some are making the same old mistakes and others are already feeling the pain.
Public Relations students regularly ask me what my most important piece of advice is as they begin to look ahead to finding jobs after college. I typically provide two suggestions
I expand on the latter by advising students to take every opportunity to write and rewrite because, in the long run, possessing advanced writing skills will make them better professionals.
Editor’s note: This is the 3rd in a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015. Follow the series and join the discussion by using the hashtag #PRin2015.
We practice public relations in fascinating times. The profession has seen changes we would never, ever have predicted. I mean, in which universe could you have imagined yourself saying:
How important is authenticity to you? Do you care if a brand misrepresented its product just so you would purchase it or a politician lied about her plans while campaigning in order to gain your vote?
Authenticity is often the differentiator between the impression that you’re being sold something and feeling like youtruly connect with it. What you love most about your favorite entertainers, brands, or goods is likely linked to their authenticity. Whether it prompts a person to vote along party lines, stand in line for hours for an opportunity to buy a new tech gadget or show their support and love through social media postings, authenticity is what drives consumer commitment.
Editor’s note: This is the 2nd in a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015. Follow the series and join the discussion by using the hashtag #PRin2015.
Training and other non-billable activities were eliminated or drastically scaled back by most firms during the seemingly endless Great Recession that allegedly has ended. As a result, a significant portion of an entire generation of public relations talent received minimal training during the critically important early stages of their careers.
