Think back to Public Relations 101. When you discuss any type of communication tactic (whether it is a press release, tweet, memo, etc.) a simple rule applies: remember your audience and be sure to keep it clear and concise. As we integrate new technology into the PR profession, the way we communicate will undoubtedly continue to change, but it’s important to remember that the basic rules will still apply.
In this week’s Friday Five – PRSA’s take on the week’s biggest news stories – we’ll discuss Chevrolet’s emoji press release and share four other PR lessons.