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Ask An Expert: How To Transition Into PR

Posted by Laurent Lawrence in July 30th 2014  

Thinking about making a career switch to PR? These tips might help

Career Question

 via: Marco Bellucci

In its recently released 2014 World PR Report, The Holmes Report highlighted the health of the sector stating “Public relations industry growth improved significantly to 11% in 2013, cracking the double-digit barrier for the first time since the global recession took hold in 2008.” The industry’s outlook is also bolstered by projections from the US Bureau of Labor and Statistics (BLS) which forecasts industry job growth at 12 percent through 2022.

This is a preview of Ask An Expert: How To Transition Into PR. Read the full post (2278 words, 1 image, estimated 9:07 mins reading time)
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under: Careers, Intelligence, Professional Development
Tags: Ask An Expert, career, career tips, change, Holms Report, Job, skills, tips, transition
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Friday Five: Airlines Fly Into Crisis Mode

Posted by Rosanne Mottola in July 25th 2014  

Have you been working late hours and dreaming of your upcoming summer getaway? If you’re stuck in dream mode, there’s a good possibility that recent airline news will turn your sweet vacation dreams into nightmares. It seems like there’s a new airplane crash reported every day, and when there isn’t, airlines are making headline news for customer service nightmares.

This is a preview of Friday Five: Airlines Fly Into Crisis Mode. Read the full post (972 words, 1 image, estimated 3:53 mins reading time)
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under: Crisis Communications, Friday Five
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Friday Five: Feeling Refreshed with a Redesign

Posted by Rosanne Mottola in July 18th 2014  

How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Friday Five LogoMaybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a great way to reintroduce a company or product and capture attention by becoming the news of the day. However, brands must be careful to make sure the news is positive and that the company does not become a laughingstock.

This is a preview of Friday Five: Feeling Refreshed with a Redesign. Read the full post (966 words, 1 image, estimated 3:52 mins reading time)
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under: Brands, Friday Five, Social Media
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PRSA…Why I Belong

Posted by Kirk Hazlett in July 15th 2014  

KirkHazlett715 (2)

As my undergrad students’ at Curry College first encounter with public relations as a possible career choice, I’m often asked “What do I need to do to get started?”

My response always has these three parts:

  1. Learn as much as you can while in college…take the required courses for the concentration, and take as many specialized courses as you can to beef up your “book learning.”
This is a preview of PRSA…Why I Belong. Read the full post (731 words, 1 image, estimated 2:55 mins reading time)
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under: Guest Posts, Member Benefits, Membership, Professional Development
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Friday Five: A Spotlight on the PR Industry

Posted by Rosanne Mottola in July 11th 2014  

As public relations professionals, it’s necessary for us to stay updated on the various tactics and strategies that will help us provide the best services for our clients and companies. Often, this blog series does so by holding a light to superb PR work that should be emulated, or missteps that we can learn from but are to avoid.

This is a preview of Friday Five: A Spotlight on the PR Industry. Read the full post (997 words, 1 image, estimated 3:59 mins reading time)
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under: Friday Five, Industry Trends
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.

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  • Ask An Expert: How To Transition Into PR
  • Friday Five: Airlines Fly Into Crisis Mode
  • Friday Five: Feeling Refreshed with a Redesign
  • PRSA…Why I Belong
  • Friday Five: A Spotlight on the PR Industry

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