The holiday season is upon us, and brands are pulling out all the stops to come up with creative campaigns. Videos, jingles, graphics and more are being created to ensure that stores and their products generate successful sales. As competition becomes steeper each year, brands are taking more innovative approaches to create attention-grabbing programs.
Had a chance to hang out with some very smart PR professionals while at the Conference as well as some incredibly bright young PRSSA members who hold great promise for the future of our profession.
During the week I keep up with the news on my smartphone – but come Sundays in the fall I get nostalgic for old media. I settle in with a cup of coffee, turn on a football game, and wade through the print edition of the venerated New York Times.
As the media landscape continuously evolves with the introduction of new technologies and new forms of communication, media relations and content are changing as well. Traditional and new media are blending, and public relations professionals are faced with the challenge of integrating both into their strategies. New insight is constantly being gathered on how to effectively deliver content in an evolving media landscape, and drives why integration continues to be important in public relations.
Social media is becoming a staple communication tool for brands. When it’s used correctly, brands can successfully build their image and their relationships with consumers. However, social media is prone to human error and lack of good judgment, which can tarnish relationships with followers and cause crises for brands.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.