During awards season, celebrity media coverage explodes, and with the growing popularity of social media, award shows and movie stars receive non-stop attention. Thanks to technology, celebrities and fans were able to interact through social media during the live broadcast of the Academy Awards. The 2014 Oscars took over social media as participants discussed the winners and losers, the fashion and the antics of Hollywood’s biggest night. While social media posts poured in all show long, it gained unprecedented momentum when host Ellen DeGeneres assembled an all-star selfie and cemented the notion that social media is an incredibly powerful force.
Opening Doors For Others
Posted by Kirk Hazlett in March 3rd 2014
As I ease gently-ish into the spring semester with my “day-job” of introducing undergraduate Communication majors at Curry College to our profession of public relations and part-time gig teaching graduate communication courses at Regis College, I find myself once again thinking about “the future.”
With the undergrads, we’re laying the groundwork for “life after Curry” when they will face the dual challenges of adapting to “grown-up” life and getting a foothold on their chosen career ladder for the climb to success.
under: Careers, Guest Posts, Professional Development
Tags: career advancement, career advice, Mentor
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Tags: career advancement, career advice, Mentor
Friday Five: A Winning Formula for Social Media
Posted by Faith Goumas in February 28th 2014
As brands continue to increase their presence on social media, this week’s Friday Five focuses on best practices for brands. By using social media, brands have the opportunity to escalate engagement with consumers, to participate in conversations with followers and to increase their digital presence. With a variety of platforms available, brands should pay attention to desired results from each and implement the most effective posting strategies. In combination with solid strategy and appropriate metrics monitoring, brands have the ability to master social media and achieve their engagement goals.
How Confirmation Bias Contributes To PR’s Diversity Deficit
Posted by Cheryl Procter-Rogers in February 26th 2014
Editor’s note: In celebration of Black History Month in February, PRSA invited prominent public relations professionals to offer their views and ideas for achieving greater racial and ethnic diversity in the profession as well as what Black History Month means to them. A compilation of previous PRSA Black History Month blog posts can be found here.
Breaking Down Demographic Borders To Reach Target Audiences
Posted by Kristen Everett in February 24th 2014
Editor’s note: In celebration of Black History Month in February, PRSA invited prominent public relations professionals to offer their views and ideas for achieving greater racial and ethnic diversity in the profession as well as what Black History Month means to them. A compilation of previous PRSA Black History Month blog posts can be found here.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.