Have you been working late hours and dreaming of your upcoming summer getaway? If you’re stuck in dream mode, there’s a good possibility that recent airline news will turn your sweet vacation dreams into nightmares. It seems like there’s a new airplane crash reported every day, and when there isn’t, airlines are making headline news for customer service nightmares.
How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Maybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a great way to reintroduce a company or product and capture attention by becoming the news of the day. However, brands must be careful to make sure the news is positive and that the company does not become a laughingstock.
As my undergrad students’ at Curry College first encounter with public relations as a possible career choice, I’m often asked “What do I need to do to get started?”
My response always has these three parts:
- Learn as much as you can while in college…take the required courses for the concentration, and take as many specialized courses as you can to beef up your “book learning.”
As public relations professionals, it’s necessary for us to stay updated on the various tactics and strategies that will help us provide the best services for our clients and companies. Often, this blog series does so by holding a light to superb PR work that should be emulated, or missteps that we can learn from but are to avoid.
When it comes to most jobs, we can all agree that experience is king. Through internships, companies are able to invest in the future of the PR profession by cultivating inexperienced practitioners and providing the training that most just can’t learn in a classroom.
By offering career training to students or those new to the profession, internships are often the first rungs on the career development ladder and the quality of an internship program often determines how a person will fair in their early career.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.