What tools do you have at your disposal as a public relations professional? Even if you’ve only been working in the field for the past five to 10 years, your toolkit has most likely changed drastically. From stylebooks to your trusty thesaurus, some tools will always be relevant. However, there are a few new technological advancements that may also help you along the way.
In this week’s Friday Five – an analysis of the week’s biggest public relations and business news and commentary –we’ll look at new tools at the disposal of PR professionals. We’ll examine a comprehensive list of tools every PR professional needs to know about, Gmail’s new email assistant, new uses for Tumblr and the power of keyword research. We also discuss a major merger among popular public relations vendors.