Nope! Not even close.
I learned quickly that public relations entailed much more than just writing press releases. My job was to build relationships. But journalism was all I had ever known.
I knew I needed to step out of my reporter shoes that I’d been wearing for eight years. I had to think like a practitioner. So when my employer offered to pay for the Accreditation in Public Relations online course, I knew this was something I had to do.
I knew I needed a bit of guidance on this journey, so I found the website for the Public Relations Council of Alabama and emailed the contact. The Accreditation chairperson of the Mobile Chapter reached out and we met right away. Just like that, I had a mentor.
My mentor put me on a schedule and supplied me with the necessary textbooks needed to succeed. “Effective Public Relations” became my bible. I learned that the APR Study Guide was just that … a guide. It was a map with different pathways to the knowledge, skills and abilities needed to learn my trade.