The weather is warming up and we are finally waking up from our long winter hibernation. Here at PRSA we believe it is time for a little spring cleaning, and first up is this weekly PRSAY blog series, the PRSA Friday Five. We’ve been bringing you the PRSA Friday Five for more than three years and felt that it was time for a little facelift. In the coming weeks, you may notice some more format changes. Please bear with us as we tweak it to make it more relevant to our readers and also provide greater direction for the PR community.
When people ask me what it’s like doing PR for the Public Relations Society of America, I have one of two standard responses. The majority of the time I’ll explain that it’s like taking a master class in public relations being taught by every single great mind, leader and creative in the profession. At PRSA, not only do we learn a great deal from our members, volunteers and board leaders, we’re also constantly scrutinized and judged on our own work, knowledge of the industry and its inner workings (ethics, best practices, recent news, etc…). We share our insights through both PRSAY and ComPRehension while also addressing best practices and taking a stand on recent news that affects our profession. Each week we learn more and tie that knowledge to weekly industry-related happening from the news.
Very simply put, I would not be who or where I am today were it not for my commitment to various volunteer activities, especially with PRSA, over the years.
In my previous life as a PR professional, I moved a fair number of times…10 to be exact, in 25 years.
- The upside was that I have had a chance to see and do a lot more than my entire family down home in Georgia have experienced in their collective lives.
- The downside was that, on average, every three years I had to start all over, making new friends, learning a new job, etc., etc.
“A good reputation is more valuable than money,” said the writer Publilius Syrus. As public relations practitioners, part of our job is maintaining positive brand reputations for our companies and clients, but anyone who has ever managed a PR crisis knows how difficult that can be. We regularly see examples of companies that put their business in jeopardy due to reputation management issues. Some reputation issues are greater than others, but in the end, the damage can affect both the bottom line and ruin the good will that sometimes takes years to build.
The meteoric rise and demise of the Indiana state government’s planned news service, “Just IN,” has sparked a bit of interest…and controversy…among public relations professionals as well as the media.
As a veteran PR pro myself now teaching the next generation(s) of PR professionals, this is an excellent case for discussion…should the government be in the “news business” in the first place, and, second, should Governor Mike Pence have shut down this proposed initiative in response to negative comments?
As with any ethical challenge, there are two sides to this issue.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.