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Thought Leadership

Playing the Game: 4 Tips for Building a Career in Sports PR

July 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to...

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Thought Leadership

Sorry Not Sorry: Cold Pitching Requires a New Attitude

July 18, 2017

Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer...

APR

Accreditation in Public Relations

A Virginia Tech Professor’s APR Journey

July 6, 2017

Earning my APR was one of the best decisions I have made. I am a professor of public relations, and...

Accreditation in Publications (APR)

A Virginia Tech Professor’s APR Journey

My 22 Years With an APR

How Earning Your APR Can Help You — and the PR...

Why the APR Has a Great ROI

What APR Stands for — and It’s Not Annual...

Career Guide

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Are PR Professionals Achieving Their Career Potential?

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Graduation Day…A Transition Tradition

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Venturing into the recruiting unknown with the Golin...

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Friday Five: Real World – Entering Public...

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#PRin2016: New Year, New Job

Integrated Marketing Communications (IMC)

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#PRin2016: What to Watch for in 2016 and Beyond...

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#PRin2016: PR is More Than Just a Workstream

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PR at the Core of Marketing Collaboration

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Integrated Marketing: What it means and what it takes

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Top IMC Campaigns of 2015