Advocacy

Infographic: Measuring PR Pros’ Engagement with Wikipedia

Sixty percent of Wikipedia articles for companies and clients of respondents who were familiar with them had factual errors. That surprising number, and more, can be found in the infographic below, which is based on a research study of the relationship between public relations professionals and Wikipedia. The study is published in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal.

The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and an assistant professor of public relations at Penn State University in State College, Pa. DiStaso surveyed 1,284 public relations professionals from PRSA, the International Association of Business Communicators, the Word of Mouth Marketing Association, the Institute for Public Relations and the National Investor Relations Institute to assess their working relationship with Wikipedia. The Arthur W. Page Center at Penn State’s College of Communications funded the research.

Read the press release.

An article explaining the implications of that study is available through the Institute for Public Relations.

Wikipedia’s “Bright Line” Rule For PR Pros

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Wikipedia and Public Relations: Infographic

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