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Friday Five: Top Insights from the #PRin2016 Twitter Chat

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Throughout the month, we’ve shared blog posts by industry thought leaders predicting trends that will impact the public relations profession. This annual tradition provides insights and food for thought for many in the communication profession. This year we invited public relations professionals to join the discussion by using the #PRin2016 hashtag and took the discussion a step further by hosting a Twitter chat on the topic.Friday Five Logo

The chat, “#PRin2016: Business Predictions & Resolutions,” featured special guests Shonali Burke, president & CEO of Shonali Burke Consulting, Inc., and Peter Himler, founding principal of Flatiron Communications LLC, who have contributed to our annual series.

After an hour of action-packed tweeting, we learned a lot about what PR people expect from the year ahead and the evolution of the public relations industry in general. In this week’s Friday Five, we  share five insights from the chat.

1. Smile: Live Communication is Here to Stay




2. Impressions & Advertising Equivalents must go!




3. PR Must Think Beyond Media Relations




4. Sorry, but Math is Required for PR Pros




5. Professional Development is a Common, Yet Important, Resolution


Did you miss yesterday’s chat but are interested in participating in the future? In 2016, we invite you to join us on the third Thursday of each month at 3pm Eastern for a #PRSAchat. Next month, we’ll be chatting on February 18.

In addition, below you will find a Storify recap of yesterday’s chat, which captures some of the tweets shared.

About the author

Rosanne Mottola, APR

Rosanne Mottola, APR, is public relations manager for the Public Relations Society of America. She is an adjunct professor of public relations at St. John’s University, Staten Island. Mottola obtained a master’s degree in public relations and corporate communications from New York University in 2010. You can connect with her on Twitter @RoeMoPR or on LinkedIn.

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