Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the...
Latest Professional Development Posts
The Top-8 Writing Tips for 2022
What You Need to Know About Media Relations Today
This Is How You Reach Readers on Smartphones
5 Ways We Can Better Engage Journalists
This Is Why You Need to Write Creative Content
What Communicators Need to Know About Measurement Right Now
Integrating Owned and Earned Media
Finding the Inspiration to Pitch
