The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts...
Latest Professional Development Posts
4 Steps to Take Media Relationships to the Next Level
Understanding the 8 Media Influencer Buckets, and How to Reach Them
3 Types of Information Journalists Want You to Pitch Them
The Key to Successful Top-Tier Media Pitching
Finding the Right Time to Send a Pitch
A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar
Taking Local Stories National
The Importance of Networking Outside the Office
