Artificial intelligence agents “represent a meaningful shift in how public relations work is performed,” said Mark McClennan, APR, Fellow PRSA. Agentic AI that works autonomously on behalf of human users can “do more than...
Latest Ethics Posts
If We Care About Crisis and Reputation, We Need to Care About Ethics
Crystal Borde will speak at PRSA’s ICON 2026 in Orlando, Fla., Oct. 20, where she will explore ethics and crisis communications. Details. Communicators love to talk about crisis communications. Put “crisis,”...
Your Most Valuable AI Skill May Be Ethical Judgment
What Ethical Communication Looks Like in Practice
When the Right Decision Is the Inconvenient One
Member Mondays Recap: As AI Evolves, So Do PRSA’s Guidelines on Using It Ethically
Realigning Your Ethical Compass for the New Year
S&T Live Recap: Ethics, Trust and the Human Role in AI-Powered PR
Another Frontier for the PR and Communications Profession
