Every APR has a journey, a unique path to the Credential. I first heard of the APR Credential while...
Author - Rosanne Mottola, APR
Friday Five: Top Insights from the #PRin2016 Twitter Chat
Throughout the month, we’ve shared blog posts by industry thought leaders predicting trends that...
Friday Five: Giving the Gift of Public Relations
If your holiday season was anything like mine, after Black Friday, Small Business Saturday, Cyber...
5 Reasons You Should Arm Yourself with the #PRSAICON App
News flash: the PRSA 2015 International Conference is less than a month away. I’m sure you’ve...
Friday Five: When Celebrity Spokespeople Go Rogue
After long debates, number crunching and a lot of convincing, your brand is taking the plunge:...
Friday Five: No Hard Feelings
It’s a public relations professional’s nightmare: a highly influential public figure...
Friday Five: The Most Hated Man in America
Imagine waking up one morning and your photo is plastered all over Facebook. The national news is...
Friday Five: Culture Club
It’s the industry’s worst kept secret: the employee turnover rate at public relations agencies...
Friday Five: An Increase in Sales May Not Mean Success
When the sales or marketing department comes up with a feasible idea that they believe is a...
Friday Five: The Different Phases of Facebook
Managing a Facebook account for a brand shouldn’t take an advanced degree, but it seems like...