Think back to Public Relations 101. When you discuss any type of communication tactic (whether it...
Author - Rosanne Mottola, APR
Friday Five: You Can’t Fool the Internet
Remember when an “internal memo” was truly internal? I don’t. We live in an age when we...
Friday Five: Saying Farewell to Voicemail
When was the last time you answered the phone when an unfamiliar number flashed across your screen...
Friday Five: When Flawless Isn’t Good Enough
You brainstorm for the worst crisis scenarios you can imagine. You discuss situations that your...
Friday Five: Authenticity Matters
Corporate philanthropy can be a wonderful way for a company to relate to its publics in a truly...
Friday Five: Travel Nightmares
While some people like to head out on the highway to just enjoy a long drive and others love seeing...
Friday Five: When Selfies Save Lives
For a trend that started with people taking photos of themselves in a bathroom mirror, the...
Friday Five: Do The Right Thing
When you become a PRSA member, you pledge to follow the core values, principles and...
What Your PR Classes Didn’t Teach You
While we learn a lot from our PR classes and there’s no denying the value of a good...
Friday Five: Bad Marketing Creates PR Headaches
In my first interview for a public relations internship many years ago, my would-be employer asked...