For the third straight year, I’ve been asked to write a blog post about key trends in the public relations industry. Two years ago, I wrote about connecting the dots with content. Since then, content and storytelling have moved beyond emerging trends to become essential skills for every public relations professional.
In the most recent edition of his Cool Tech Tools enewsletter, Brandon Uttley, APR, former PRSA Charlotte Chapter president and CEO of Go for Launch, reinforced the ongoing importance of content: “One thing I will say for certain, content will still be extremely relevant for whatever you are trying to market this year. And it will still take work, yes work, sitting down to crank it out. There is no cool tool I know of that will adequately substitute for planting yourself in a chair and typing away.”