As the pitching landscape changes, new methods and innovations are slowly becoming more popular among experts in the profession as public relations practitioners aim to create better content. It has become necessary to determine how globalization, the economy and evolving technologies are affecting the profession and discover ways to develop better methods of communication that puts a client’s or company’s content in the right hands. This process entails better structuring of messaging and building relationships with the right people, thereby helping public relations professionals achieve the results they are looking for.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at a brand new “press release” that could change the way companies make big announcements and delve into numerous expert opinions on how to position content (even during a client’s slow period) to garner placements. We also take a closer look at the role that larger global issues are playing in the development of quality content.