Thought Leadership

3 Potential Consequences of Twitter’s New 280-Character Limit

One of Twitter’s most defining features is its 140-character limit.

It forces brands to craft terse messages and journalists to leave extra adjectives out of live reporting. It forces bloggers and website editors to make sure their URLs are informative, and for media influencers to be choosy with which handles and hashtags they include at the bottom of a tweet. You can write an essay’s worth of text underneath a photo on Instagram or accompanying a link on Facebook — but Twitter is about using your words wisely.

However, the social media outlet’s entire foundation may be about to change. Twitter recently announced it was testing out a 280-character limit due to the fact that languages like Japanese and Chinese can convey nearly double the amount of information in one character as in other languages like English, Spanish and French.

If Twitter does decide to implement this new limit for all users, rather than just the few that wish to switch to it, here are three potential consequences to look out for across the platform:

1. Better opportunities to engage

An increase in characters means an increase in opportunities for direct engagement. This could take the form of adding more hashtags to a tweet so that your product or service can have a wider outreach or tagging more media influencers in a single tweet to double your chances of reaching someone with a large follower base.

Either way, a higher character limit provides a greater opportunity for brands and communicators to foster direct connections on social media.

2. Greater accessibility

If you’ve participated in one of PRSA’s recent Twitter chats, you know how frustrating it can be to have to stretch a comment onto multiple tweets. It makes it harder for people who aren’t a part of the chat to glean your wisdom, while also rendering it difficult for you to share and repurpose it for yourself (you can’t “pin” an answer spanning three tweets to the top of your Twitter handle, for instance).

With 280-characters instead of 140, there’s less of a chance that a single thought will require multiple tweets, which will inevitably help you rack up more retweets and impressions.

3. More complete sentences, less shorthand

In order to communicate something in one tweet, Twitter users often need to resort to replacing formal words with abbreviations, slang and lowercase lettering. This limitation, though, can make ordinary messages seem more memorable and engaging.

With double the amount of characters to play with, it’s likely that you’ll see more complete, grammatically correct sentences with fewer usages of literary shorthand.

One wild card of informality, though: More characters does mean more spaces for emojis.

Dean Essner is the editorial assistant for PRSA’s publications. A former resident of Washington, D.C., he holds a bachelor’s degree in journalism and English from the University of Maryland.

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