This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center, is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. We need your help.
Please encourage new professionals in your network who are PRSA Associate members or members of the New Professionals Section to reply to the online survey, distributed on Sept. 7. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.
The survey will examine Millennial members’:
- Awareness of PRSA’s ethics resources
- Sources of ethics education, training, and information
- Perceptions of their preparedness and ability to provide ethics counsel to clients or employers
- Perceptions of the most pressing ethical issues
We will then compare the results of this survey with our September 2015 study of a sample of PRSA’s general membership (http://www.sciencedirect.com/science/article/pii/S036381111530134X)
Finally, this study will also examine the role of mentors, who previously have been identified as influential for younger practitioners as they advance into management positions (Pompper & Adams, 2006; Tam, Dozier, Lauzen & Real, 1995).
While a few demographic questions are included for hypothesis testing, no personal identifying information will be collected through the survey (e.g., name, employer).
PRSA will share the findings of the study with members upon completion of the study and the results will be submitted to an academic conference and journal for publication. In addition, survey participants may contact the PRSA Board of Ethics & Professional Standards to request a summary of the results.
Thank you in advance for supporting PRSA’s Board of Ethics & Professional Standards in our mission to provide ethics education.
Note: Marlene S. Neill and Nancy C. Weaver are members of the PRSA Board of Ethics & Professional Standards
Arthur W. Page Center: http://comm.psu.edu/page-center/article/the-state-of-public-relations-ethics-training-readiness-and-pressing-issues
Deloitte. (2014) Big demands and high expectations: The Deloitte Millennial survey. Retrieved
Pompper, D., & Adams, J. (2006). Under the microscope: Gender and mentor-protégé
relationships. Public Relations Review, 32, 309-315.
Tam, S.Y., Dozier, D.M., Lauzen M.M., & Real, M.R. (1995). The impact of superior
subordinate gender on the career advancement of public relations practitioners. Journal of Public Relations Research, 7, 259-272.
Dr. Marlene S. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. Her research focuses on public relations management, ethics and integrated communication. She has published research in the Journal of Mass Media Ethics, Public Relations Review and the Journal of Communication Management. She is a member of the PRSA Board of Ethics & Professional Standards. Follow Dr. Neill on Twitter @neillpr.
Nancy Weaver is the internal communications manager at The Cosmopolitan of Las Vegas and independent practitioner. She is in her second term on the Board of Ethics and Professional Standards and also serves as the past-chair of the Employee Communications Section. An accredited public relations professional and educator, Nancy has more than 20 years of experience in media relations, government affairs, community outreach, employee communications, business to business marketing, crisis communications, public participation, and integrated marketing communications. She has worked in numerous sectors including with elected officials, PR agencies, government contractors, civil engineering firms, real estate professionals, higher education, travel and tourism, gaming and hospitality. Nancy is also a past Employee Communications Section Chair, Western District Chair and past president of PRSA’s Las Vegas Valley Chapter.
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