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Ethics at the Intersection of Journalism, Technology and PR

To commemorate PRSA Ethics Month, PRSAY is offering a monthlong series of posts on important ethics issues facing the public relations profession. This is the third in the series.

I was honored to represent PRSA and the public relations profession at last week’s “Next Ethics?” workshop, hosted by Kent State University and The Poynter Institute.

The sixth-annual workshop, held at KSU’s School of Journalism and Mass Communication, explored the ways in which technology, innovation and “citizen journalists” are challenging established views on objectivity, transparency and the role of the press. The panel on which I participated, along with Alan Miller of the Columbus Dispatch, Lindsay McCoy of AkronNewsNow.com and Tara Pringle Jefferson of the Cleveland Foundation, discussed the evolving ethical issues at the intersection of journalism, technology and public relations.

Here’s a video of our discussion. Enjoy!

Michael G. Cherenson, APR, is PRSA’s immediate past chair.

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