It was an August night, and I was driving to the Jersey Shore to meet up with my family after...
Author - Michael Cherenson, APR, Fellow PRSA
A Tribute To Bill Murray
My first meeting with Bill Murray was during his final interview at a PRSA Board of Directors...
Who Really Owns the Komen Brand?
In the wake of a tumultuous week of twists and turns for Susan G. Komen for the Cure and Planned...
Ethics at the Intersection of Journalism, Technology and PR
To commemorate PRSA Ethics Month, PRSAY is offering a monthlong series of posts on important ethics...
Putting JetBlue in the Pilot’s Seat
So, one day your company enjoys one of the best reputations in the industry. By the next afternoon...
What I Learned as PRSA Chair
Last year, I had the privilege of serving as PRSA Chair. I was the first, second-generation public...
2009: A Year of New Beginnings at PRSA
It hardly seems as though a year has passed since I began my service as PRSA’s 2009 chair and...
Off-Course, Request for “Quiet Please!” Hurts Tiger Woods
In professional tournament play, Tiger Woods is well-known for insisting on silence during his...
PRSA Assembly Overwhelmingly Adopts New Bylaws
Delegates to PRSA’s Assembly came together on Nov. 7 and overwhelmingly approved a new set of...
The Business Case for Public Relations: Understanding the Value...
public relations is more vital than ever before, given the explosion of consumer engagement through...