PR Training

Connection: The Basis of Public Relations

The Point of Connection is the theme of the PRSA 2008 International Conference, which we are proud to be hosting in Detroit, Oct. 25-28.

Connections are really the cornerstone of public relations practice. As communications practitioners, we must first successfully connect with our clients (in the agency setting) — or boss, or coworkers we are on project teams with, for those of us in the nonagency world. To advance the messages or initiatives we are charged with in our work, we must make additional connections: with members of the media (media relations), fellow employees (employee communications), members of the public or specific stakeholder audiences, such as donors, potential customers or legislators (investor relations, special events/fund raising, governmental relations).

If you haven’t already done so, please make an investment in yourself and join us in Detroit for this year’s Conference. Attending gives you exclusive access to the brightest minds and biggest names in the public relations and communication industry, as well as excellent networking opportunities with colleagues from all over North America.

Come to Detroit and :

  • Connect with bestselling author, sports columnist and radio personality Mitch Albom.
  • Hear from Craigslist Founder and Chairman Craig Newmark.
  • Gain insights from more than 200 leading experts.
  • Earn APR maintenance points.
  • Meet new professional colleagues and reconnect with others you already know.

Want to know more? For more information about the PRSA 2008 International Conference, go to

Dan Artman, APR, senior communications specialist, Provider Communications, Blue Cross Blue Sheild of Michigan, is an Accredited, award-winning communicator with more than 24 years of experience. Artman is also a member of the board of the PRSA Detroit Chapter — the Conference host Chapter — and assisted with securing sponsorships for the upcoming Conference. He is looking forward to attending his first International Conference as well as serving as an assembly delegate representing his local Chapter.

Join Artman at the PRSA 2008 International Conference: The Point of Connection, on Saturday, October 25-Tuesday, October 28, 2008, in Detroit, MI!

Leave a Comment