PR Training

Get On Your Soapbox, and See You in Detroit!

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Did you register? Are your bags packed? Are you as excited about the PRSA 2008 International Conference Oct. 25-28 as we are?The folks in Detroit are ready to roll and looking anxious to meeting you. We’ve prepared for your arrival and can’t wait to show you the great things the city has to offer. In fact, we dug through our trusty public relations toolkit to help Detroit put the public in public relations as we prepare for your arrival.

Hammer? Check.
Nails? Check.
Staple gun? Check.
Wood? Check.
Video camera? Check.
Fun people standing on a homemade soapbox to tell us about the city and PRSA? Check!

That’s right, the public relations professional’s toolkit is more than a smartphone, computer, media list and press release. Heck, it’s more than Web sites, media advisories and spokespeople, too. The 2008 International Conference has many tracks about using new communications tools, video, social media skills and other ways to spread your campaigns. So in honor of the Conference theme, “The Point of Connection,” we made our own point of connection with the public and professionals of Detroit in an out-of-the-box (make that on-the-box) video where we took our homemade soapbox throughout the city to show you some of the great places. We asked some complete strangers to talk to us about what PRSA is and what they think of Detroit. Their answers were heartfelt, surprising and often kept us laughing.

So if you haven’t already, take a few minutes to watch our welcome video and feel free to share with friends and colleagues. Don’t forget to register for the Conference today. This is an exciting time to be a public relations professional, and the 2008 PRSA International Conference in Detroit is sure to be an exciting experience where you can make new connections. We’ve saved a spot for you on the soapbox and can’t wait to hear what you have to say.

Nathan Forest, account executive, Airfoil Public Relations. With offices in Detroit and Mountain View, Calif., Airfoil is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Nathan enjoyed travelling throughout Detroit to lead the production of the PRSA ‘Soapbox’ video.

Join Airfoil at the PRSA 2008 International Conference: The Point of Connection, Saturday, October 25-Tuesday, October 28, 2008, in Detroit, MI!

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Nathan Forest

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