Thought Leadership

10 New Year’s Resolutions for Public Relations Professionals

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As the new year begins, it’s the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success.

  1. Take risks and challenge authority.
    Build relationships on mutual respect. Instead of immediately saying “yes” to an assignment, consider its business implications. Don’t hesitate to propose innovative ideas or solutions that challenge the norm. Offering thoughtful, purposeful counsel can elevate your role from tactician to true strategist.
  2. No excuses. No complaining.
    Blaming professors, bad bosses, clients, or the economy for your challenges only holds you back. Reflect on your behaviors and attitudes, take responsibility for your choices, and commit to positive change. Instead of dwelling on challenges, take control and create opportunities to improve your situation. Focus on solutions rather than stress over circumstances you cannot change. Your mindset and actions — whether academic, personal, or professional — are yours to control.
  3. Make an impact.
    Prioritize clients, projects, and goals that drive meaningful results. Take pride in your work by continually updating your skills and staying ahead of industry trends. Minimize distractions from unnecessary minutiae or bureaucratic processes. Civic engagement and philanthropic initiatives can amplify your impact.
  4. Avoid drama.
    Arguing with an irrational person is a losing battle. Instead, transform demands or rants into calm, constructive opportunities. Stay composed, avoid defensiveness, and avoid office gossip. Walk away from toxic situations and focus on building relationships with advocates and positive, supportive colleagues.
  5. Admit you’re human.
    Acknowledge your mistakes and work to correct them thoughtfully. Taking responsibility builds trust and encourages honesty in professional relationships.
  6. Maintain perspective.
    Keep stress in check unless you’re performing life-saving surgery or solving global crises. While your work may be important, not every situation warrants a crisis mode response.
  7. Accept criticism gracefully.
    Feedback, even when harsh, can be an opportunity for growth. Learn from valid criticism and avoid taking negative comments personally. Openness fosters self-reflection and professional improvement.
  8. Turn off your devices.
    Being constantly accessible destroys work-life balance and sets unsustainable expectations. To recharge your mind and body, designate downtime each day.
  9. Build your legacy.
    Consider how you want to remember you — it’s never too early to start. Reflect on your actions and relationships with colleagues, friends, and family. Align your daily choices with the legacy you wish to leave behind.
  10. Be benevolent.
    Volunteer, take on pro bono work, or champion social advocacy. Contributing to the greater good should be integral to your personal and professional life.
Wishing you a productive, prosperous, joyful, and healthy 2025!

Lorra M. Brown is an associate professor of public relations and integrated marketing communication at William Paterson University in Wayne, N.J. She is a former senior executive at Ogilvy and Weber Shandwick. Follow her on LinkedIn.

 Illustration credit: Rzk Studio 

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Lorra Brown

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