It doesn’t take a genius to figure out that public relations professionals juggle many different responsibilities and wear a number of different hats every day. They must execute several strategic moves on behalf of their client, the agency they work for or their stakeholders. PR pros play multiple roles and have become experts in the area of rapid transition. These do-it-all professionals are definitely a force to be reckoned with. Think twice before accusing a PR person of not being able to handle a task at hand. Truth is they’ve probably dabbled in whatever it is you’re throwing at them and have discovered a more efficient way to accomplish the task.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at how public relations is evolving in the face of technology, social media and other traditional roles once thought to be out of PR’s realm.

Continue reading " Friday Five: PR Pros Happily Put on Extra Hats "

Facebook rolled out their redesign this week, packed with new user friendly features. According to Facebook CEO Mark Zuckerberg, “what [Facebook is] trying to do is give everyone in the world the best personalized newspaper.” Numerous media outlets have reported on the changes, including the new features designed to offer users more control of their News Feed and how these changes will affect brand pages. It seems also that with these new changes, users may be able to get around the issues they experienced when Facebook developed their new algorithm. While Facebook openly discusses the added bonuses and upgraded features, there has been little said about an increase in revenue for the company (which we know is inevitable.)

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore Facebook’s redesign and whether or not these new features will make users’ Facebook experience easier or just complicate things further.

Continue reading " Friday Five: Changes to Facebook May Alter the Way You Do Business "

As we gear up for the New Year, marketing, advertising and public relations professionals alike are beginning to explore trends that will help them navigate their designated industry and will ultimately translate into happier clients and consumers. Thanks to social media and 24 hour cable television, news travels at the speed of light. It is challenging to keep up with new innovations and tools to send your business into the future, but with the help of professionals in the field we get a look at some of the top trends shifting our business in 2013. 

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at a diverse mix of shifts and trends affecting various professionals in the communications industry. Get a handle on the various applications that will impact multi-channel communications today and insure that you are not left behind in the New Year. 

Continue reading " Friday Five: Emerging Communications Trends for 2013 "

This has been a trying couple of weeks for the U.S. The East Coast was battered by Hurricane Sandy and a nail-biting presidential election finally came to an end this week. While neither of these events is directly related to public relations or the communications field, both made quite the impact across multi-media channels.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we take a look at how the 2012 presidential campaign lent its expertise to marketing and we discuss how Hurricane Sandy took social media by storm. 

Continue reading " Friday Five: 2012 Presidential Election Tackles Marketing and Sandy’s Big Social Media Debut "

As public relations professionals, it is our job to learn every new tool available to help build our professional prowess and develop the ability to mindlessly execute our new sets of skills. What happens when following a regular routine leads to commonly executed mistakes? Every so often PR pros need to examine their strengths and learn how to take their work to the next level by evaluating what has been done in the past and what can be done differently going forward.  

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we take a look at social media best practices, dos and don’ts, recommendations and other useful tips tailored specifically to public relations professionals and their day-to-day tasks. We also get a peek at the who’s who of the PR world – with accounts that every communicator should be following on Twitter. 

Continue reading " Friday Five: PR Pros: Don’t Get Caught Up in the Monotony – Reassess and Stay Sharp! "