Mobile advertising is being driven by the sheer force of consumers’ voracious appetites for all things mobile. A number of big brands are beginning to view mobile as a substantially more capable vehicle for driving a brand message and creating better engagement on social platforms that consumers are already familiar with. Mobile is continuing to grow commercially, so being able to prove its value for marketing cements its position as a key advertising channel.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore how a number of social platforms are using mobile advertising to increase the value of the platform while also increasing added benefits for the number of brands tapping into the exponential growth of mobile advertising. We will also look at how some brands have increased consumer engagement with mobile advertising campaigns.