Social media and mobile technology are changing the way we communicate and share information in profound ways. Today, fewer people (especially younger generations) communicate using email and desktop tools. Instead they are increasingly likely to check in via social media sites and use smartphones for internet access. As social media platforms grow to accommodate the growing needs of their users, there are a number of skeptics that question whether or not these platforms will be able to outperform themselves year to year.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at Facebook’s slow comeback after a failed IPO, new user-friendly features being offered on a number of social media platforms, and discover how small businesses are tapping into the power of social media and technology to operate more efficiently and cost-effectively.