This has been a trying couple of weeks for the U.S. The East Coast was battered by Hurricane Sandy...
Author - Nicole Castro
Friday Five: Mistakes, Crises and Bad Publicity Lead to PR...
Companies and brands work tirelessly to build a strong image and protect the reputation of what...
Friday Five: PR Pros: Don’t Get Caught Up in the Monotony...
As public relations professionals, it is our job to learn every new tool available to help build...
Friday Five: PR Crisis: What Makes a Brand Sink or Swim?
We all know that hindsight is 20/20, but thinking about a crisis before it happens gives companies...
Friday Five: New Technology Pressures Ad Industry to Get Personal
The advertising industry is facing pressure to keep up with the increasing presence of mobile...
Friday Five: How to Manage Negative Comments and Online Reviews
We live in an age where we “post first and ask questions later.” The speed of this...
Friday Five: Brands Rebuild, Reengage and Refine the Ordinary
It seems like every week a new brand hits the spotlight for making a critical error that sheds a...
Friday Five: How Well Do You Really Know Social Media?
Social media is the primary form of communication for most people these days. Yet with the rapid...
Friday Five: Mobile Trends to Watch
Media consumption habits of consumers change quickly and because of this, there is currently an...
Friday Five: Message to PR Pros – Accept Change and New...
Practitioners at public relations agencies certainly have their hands full, from the number of...