Social media and mobile technology are changing the way we communicate and share information in...
Author - Nicole Castro
Friday Five: Mobile Makes Strides but Still Faces Challenges
When the mobile revolution arrived it hit the ground running and communication professionals...
Friday Five: Corporate Reputation and Brand Perception – Two...
Brands are beginning to see the value in investing internally in their corporate reputation as it...
Friday Five: More Brand Reputations at Risk after a Week of...
This week has been chock full of public relations crises, desperate attempts to repair reputations...
Friday Five: Brands Engage Through Social Customer Service
Social media plays a crucial role in the relationships created between brand and customer. Like any...
Friday Five: Note to C-Suite: It’s Time to Embrace Social Media
The majority of us flocked to social media sites the minute they went live and now we can’t...
Friday Five: Regulating Social Media Practices
Social media is changing the regulation landscape for a number of industries. However, as companies...
Friday Five: Mobile Advertising Attempts to Prove Naysayers Wrong
Mobile advertising is being driven by the sheer force of consumers’ voracious appetites for...
Friday Five: Social Media Can Be Inviting – But Beware of Its...
Social media are powerful tools for communicating with niche audiences, cultivating brand...
Friday Five: Think of Pitching as a Relationship
The relationship business is a hard one, but that is what separates the good and thoughtful public...