A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation...
Author - Michael Smart
Take a Hike: Thinking Your Way to Success
When I get out of my car in front of my office every morning, this is what I see: To the right of...
How to Uncover Great Story Ideas
Are the story ideas that non-PR people bring to you usually lame? Like when a client or someone in...
Stop Taking Orders and Seize Control of What You Pitch
Most PR pros get to build their own media lists (WHO they pitch) and determine the way to...
Facebook’s Current Woes Symptomatic of Raging Content...
Facebook is an easy target right now. I’m not predicting they won’t recover from the...
Don’t Compare Your Beginning to Someone Else’s End
Once I was delivering a pitching webinar to 3,500 people, live. I fought back my nerves and skipped...
Success When You DON’T Pitch
Here’s a commonly overlooked opportunity for building relationships with media: Help them with...
Why The New York Times Shouldn’t Always Be Your Media...
I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros...
Sorry Not Sorry: Cold Pitching Requires a New Attitude
Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer...
How to pitch media so they actually LIKE it
Today I read through a bunch of tweets from journalists complaining about PR. PR people have given...