Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches...
Author - Michael Smart
Finding the Right Time to Send a Pitch
The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used...
Taking Local Stories National
One time, a coaching client opened up to me in front of her teammates: “I just got promoted...
The Importance of Networking Outside the Office
The most important thing I do in my business is pay very close attention whenever I speak with a...
When Is Your Independence Day?
We’d all love to be financially independent and not have to work at all. I don’t have anything...
What All Media Relations Masters Have in Common
I first fell in love with public relations, and more specifically, media relations when a guest...
Do You Unintentionally Write Like This?
I saw an odd quote in a piece about a good Samaritan who helped someone having seizure. The story...
The Key to Media Relations May Be Defying How Journalists Want...
Recently I spoke about media pitching at a conference where many of the speakers were...
The Importance of Empathy in Media Relations
Back in the old days, I was unconsciously obsessed with protecting myself from failure. I thought a...
When Pitches Require More Than Newsworthiness
The game used to be relatively simple: You find something newsworthy, suggest it to the right...