Readers look at only the first two or three words of the headline when scanning lists. That...
Author - Ann Wylie
On the A-List: 10 Tips for Creating Winning Listicles
Readers can’t resist a list. Lists “are to the web reader’s eye what Brad Pitt is to the...
A Break for a Breakthrough: Why Incubation Is Key to the...
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author...
How Long Should Your E-Newsletter Be?
The No.1 advice e-newsletter subscribers have for e-zine senders? Keep it short. According...
A Quick Guide to Writing Enticing ‘Benefits...
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New...
The Key to Captivating a Reader? Short Sentences.
If you’re a writer looking to capture and maintain a reader’s attention, then it’s important...
The Science Behind Why Wordplay Is an Effective Communications...
During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class, a...
3 Tips for Building the Perfect Story Template
“Narrative is basically a sequence of events. Something happens, then something else, then...
Don’t Let Your Headline Get Cut Off
“Not everyone wants to play the game, ‘What’s the last word in the headline?'”...
Gone in 60 Seconds: Why It’s Important to Keep News Releases...
Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the...