Learn more about scientific approaches for writing messages that readers want to read. Join PRSA...
Author - Ann Wylie
8 Writing Tips I’m Thankful for This Year
At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I...
How Long Should Your Online Paragraphs Be?
Want more tips for reaching readers on mobile devices? Join PRSA and Ann Wylie at Reach Readers...
How to Call Out to the Reader in a Headline
Readers look at only the first two or three words of the headline when scanning lists. That...
On the A-List: 10 Tips for Creating Winning Listicles
Readers can’t resist a list. Lists “are to the web reader’s eye what Brad Pitt is to the...
A Break for a Breakthrough: Why Incubation Is Key to the...
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author...
How Long Should Your E-Newsletter Be?
The No.1 advice e-newsletter subscribers have for e-zine senders? Keep it short. According...
A Quick Guide to Writing Enticing ‘Benefits...
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New...
The Key to Captivating a Reader? Short Sentences.
If you’re a writer looking to capture and maintain a reader’s attention, then it’s important...
The Science Behind Why Wordplay Is an Effective Communications...
During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class, a...