Friends! I started the New Year with a vision board workshop. (There’s something so soothing...
Author - Ann Wylie
3 Ways to Tell Better Stories
Stories are the most powerful form of human communication, according to Peg Neuhauser, author of...
3 Ways to Think Like a Reporter
What do journalists hate most about pitches and releases? Information that’s not relevant to...
3 (More!) Writing Mistakes You’re (Probably!) Making Now
Are your writing habits making your life easier — or getting in your way? If you’d like to...
4 Writing Mistakes You’re (Probably!) Making Now
ICYMI: Ann Wylie was our guest on Strategies & Tactics Live on LinkedIn on Aug. 22. Refresh...
3 Ways to Write Better Executive Quotes for Your News Releases
Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 22 at 1 p.m. ET for a...
3 Ways to Write Better Leads: Make Them Concrete, Creative and...
You’re not still packing all the Ws into the first paragraph, are you? Cranking out “XYZ...
4 Headline Mistakes to Avoid
Headlines get twice as much readership as body copy, according to a study by The Poynter...
3 Ways to Reach Flippers, Skimmers and Other Nonreaders With...
Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group...
5 Ways to Craft Crisper Copy
Everything else being equal, you’d probably rather read a short piece than a long piece. So would...