During a media interview, your CEO misstates a key fact about your firm’s product capability, making it sound far more advanced than it really is. It was purely an accident and was not intended to mislead, but the fact is now part of the published story. What should you do?
- Nothing. It’s too late to fix.
- Send a letter to the editor asking for a printed correction.
- Send a notice to your customers making them aware of the mistake.
- Both B & C above.