Thought Leadership

ICON 2021 Recap: Samantha Radocchia on the Decentralized Operating System of the Future

Sam Rad

There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. “The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.”

During a virtual keynote presentation on Oct. 19 at ICON 2021, Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies.

“Decentralizing technologies represent an evolution in thought,” she said during a conversation hosted by Brandi Boatner, manager, digital and advocacy communications, IBM. There’s also a shift in our relationships to each other toward building trust, and we’re going toward the operating systems of the future.

Sam and BrandiShe reflected on a history of operating systems, beginning with a local economy and exchanging goods, and told a story about how her first foray into cryptocurrency was as a child collecting unique “zebra” rocks by the stream near her home, and trading them or using them as currency with her family and friends in the neighborhood.

“The trust was based in community (a place to exchange information, media and news — beyond), localized communication and exchange (face-to-face communications),” Radocchia said. “But problems arose when the village expanded.”

Communication is digitized and global, she said. “The problems with this operating system are it’s limited, more expensive, inefficient and small scale.”

We’ve now replaced this with trust in systems and institutions, and moved it to larger scale, she said.

Our present operating system is:

  • Centralized (seeing an erosion of trust, points of failure)
  • Opaque (how data is being used, requires lots of trust)
  • Siloed (company A, B, C)
  • Reactive (reactive environment)
  • Regulated (keeping up with regulations and compliance is costly)

“We trust systems… kind of,” she said, which means the operating system of the future is decentralized. We need a new operating system for value — not relying on a centralized institution to regulate or govern.

Building a new model for trust

Radocchia noted that there are several myths when talking about the shift to a decentralized system:

  • Myth 1 — Money looks traditional like paper bills. (But it actually looks like: zeros and ones, a token, bitcoin or nonfungible token.)
  • Myth 2 Work looks like going to a standard office building. (But it actually looks like: a hybrid model, remote work, the gig economy, a solo entrepreneur — people working outside the corporate model, and the confluence of work and play in various places.)
  • Myth 3 — Education looks like a college campus or in-person school. (But it actually looks like: learning from home on Zoom, teaching yourself how to code.)
  • Myth 4 — Health care looks like a hospital or doctor’s office. (But it actually looks like: Zoom calls, video visits, telehealth and a more fragmented ecosystem.)
  • Myth 5 — Governance looks like traditional politics. (But it actually looks like: the rise of more community-driven models, political activism, sharing information — involving communities in government itself and people coming together from the bottom, up.)

So we need new operating systems for money, work, education, health care and governance, Radocchia said, “a new operating system that goes from: centralized to decentralized, opaque to transparent, siloed to connected, reactive to autonomous and closed to open.”

She said it’s time to build a new model for trust — and the decentralized future of media — since “every aspect of society is radically changing,” and there is a growing distrust in institutions.

“It’s always been about a shift in trust… recognition that we didn’t have trust in previous proxies and instructions…” she said.

Embracing a unique moment

Radocchia closed her keynote talk looking toward the future.

She told the audience that every customer you work with will be impacted by decentralization. The audience members will become the owners (and stakeholders).

There’s all this talk about AI and the “metaverse,” she said. “We’re already living in it. We’re living in a multisensory environment run by technology in a decentralized space.

It’s all about a new model for collaborative value-building, Radocchia said. Blockchain and bitcoin evolved with the recognition that we didn’t have trust in previous operating systems, she said. “Decentralizing technologies — blockchains, NFTs, AI — are still very young, but they are accelerating quickly.”

She also shared these thoughts:

  1. Remember that decentralization is a paradigm shift, and technologies shift.
  2. Return to first principles instead of retrofitting.
  3. Adopt a mindset of abundance, not scarcity.

“This is a unique moment in human history. Sociocultural, geopolitical and technological paradigm shifts are converging,” Radocchia said. “The future is now, and it’s time to tell the stories that will shape our future realities.”

Amy Jacques is the managing editor of Strategies & Tactics at PRSA. 

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Amy Jacques

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