For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?”
For more information about APR month and the Accreditation process, visit this link.
“Having been a practitioner for 25 years, I had always wanted to apply for my APR, but never found time to do so. Last year, at a PRSA meeting, Stacey Sunday and I were approached about it by Professor Alison L. Gaulden from the University of Nevada-Reno. With her encouragement and support, we are both proud APRs!”
— Suzanne B. Hendery, MA, APR
Chief Marketing Officer and VP, Marketing and Communications, Renown Health
“As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”
— Catherine Brozena, APR
Owner and Creative Director, ColorThisWorld Communications
“After 13 years of professional practice, I believed it was important to demonstrate my knowledge and credibility in the profession by earning Accreditation. PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”
— Emily Finley, APR
Senior Manager, Corporate Communications at Marvin Windows and Doors
St. Paul, Minn.
“In hindsight, during my ten-year career I was flying by the seat of my pants, so I decided to look for the discipline and skills I needed. I now have an unparalleled sense of confidence because I have the tools I need. I can better craft messages and coordinate activities that affect my organization’s relationships with its publics. By developing strategic PR plans, I can be assertive, better align campaigns with the corporate goals, and serve my organization proactively, effectively, and consistently.”
— Marcia Brookey, APR
VP and Director of Marketing, Trust Company of Oklahoma
“I wanted to prove to myself that I could do it. Because I believe in what it stands for, I value APR Accreditation tremendously.”
— Christopher Eric Vadnais, APR
Public Affairs Officer, VA Tennessee Valley Healthcare System
“As a broadcast journalist turned PR professional, I pursued my APR as a source of formal industry education. Earning my APR has made me more confident in my daily work and challenged my strategic approach from research to evaluation.”
— Allison Williams, APR
Internal Communications Specialist, Greater Nevada Credit Union
If you’re interested in answering a future question, then please email email@example.com.