For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”
“The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. Accuracy and immediacy are the primary inspirational factors for me.”
— Edward M. Bury, APR
Coordinator of Public Information, Urban Transportation Center, University of Illinois at Chicago (UIC), Chicago
“The best stories build worlds that immerse the reader. I borrow a bit of that for PR by building on the world audiences already live in. Make it a little better, easier, lighter — whatever makes sense!”
— Leenhea Durousseau
Commucations Specialist, McLean, Va.
“My writing is inspired by my passion for diversity and inclusion — I keep this lens in mind when I write. How will it be received? What if others read it? How will they perceive it? I aim to be as inclusive as possible — including in my writing.”
— Laarni Rosca Dacanay
PR and Communications Consultant, Comcast, Newport Beach, Calif.
If you’re interested in answering a future question, then please email email@example.com.