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5 Reasons You Should Arm Yourself with the #PRSAICON App

The Official#PRSAICON App (2)

News flash: the PRSA 2015 International Conference is less than a month away.

I’m sure you’ve made packing lists in your head and are leaving yourself mental notes to remind you of the important items: professional attire, business cards, and the 10-plus electronic devices you carry on a given day plus chargers. We’re suggesting one more item for your list, but luckily, it won’t add any extra pounds to your already over-stuffed luggage—the Official PRSA International Conference App.

If you’ve used the PRSA International Conference app in the past, you’ll love our newest updates. We’ve added brand new features and resources with the goal of give you the ultimate Conference tool and helping you make the most out of your Conference experience.

Below are our top 5 reason’s you’ll want to download the ICON 2015 app…

  1. Add Sessions to Your Calendar and Share Real-Time Feedback with PRSA

One of the most useful feat2015 ICON App Screenshotures of the app is the ability to build your agenda for the Conference directly in the app, and with one click, export your agenda to your phone’s calendar. Through the app, you can view session information and speaker bios to decide which sessions you’d like to attend.

Once your session is complete, you will be prompted to respond to a four question survey to give PRSA real-time feedback. As we plan next year’s Conference, we will turn to these valuable responses as a guide. Adding your sessions to the app, or checking into a session, will help you share your thoughts with PRSA quickly, without compromising your valuable time.

  1. Receive Updates and Reminders Directly from PRSA

Don’t miss a second of the #PRSAICON action. PRSA will share posts or push notifications with you to let you know when a special session or event is about to start. If there are updates (for example, room or time changes) PRSA will share alerts through the app. Finally, if you have a question, PRSA staff will be monitoring the app to give you quick answers and advice as well.

  1. Publish Social Media and Join the ConversationICON Feed 2015

You spoke, we listened. Last year, many of our app users told us that they wanted to be able to publish their posts to social media directly through the app. This year, we made that happen. If you connect your Facebook, Twitter and LinkedIn accounts in the mobile app, you can seamlessly push your app posts and photos to the connected platforms.

Additionally, you can populate your user profile with your LinkedIn account information.

  1. Network with Attendees and Connect with Your Favorite Speakers

PR professionals love to multi-task, and the #PRSAICON mobile app will allow participants to attend great sessions while engaging with speakers and fellow attendees simultaneously. If you have a question for a speaker following a session, you can reach out directly through the mobile app. Each speaker has their own profile and many use it as an opportunity to share information about their sessions.

  1. The App is Your Passport to a Great Networking Experiences

The Official PRSA International Conference App is your ticket to the Networking Hall Passport Contest. By participating in this new contest, you’ll have the opportunity to win one of three free passes to the PRSA 2016 International Conference in Indianapolis.

By networking with at least 20 International Conference exhibitors, scanning each exhibitor’s unique QR code using the #PRSAICON mobile app, and following the in-app onscreen instructions, you’ll be entered to win this very valuable prize!

For more information, be sure to visit the contest rules.


Download the PRSA International Conference app now. It is available across devices, including:

  • iOS (iPhone, iPad, iPod Touch)
  • Android phones and tablets
  • Web-based app for other phones

 Rosanne Mottola, APR, is public relations manager for the Public Relations Society of America. Follow her on Twitter at @RoeMoPR. 

About the author

Rosanne Mottola, APR

Rosanne Mottola, APR

Rosanne Mottola, APR, is public relations manager for the Public Relations Society of America. She is an adjunct professor of public relations at St. John’s University, Staten Island. Mottola obtained a master’s degree in public relations and corporate communications from New York University in 2010. You can connect with her on Twitter @RoeMoPR or on LinkedIn.

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