Accreditation in Public Relations PR Training

Re-invigorating My Passion for Public Relations

Now that I’m on the other side of the Accreditation process, I can say it definitely has helped me become a more effective professional and has re-invigorated my passion for public relations.

APR logoEditor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what led them to become accredited and what the accreditation experience was like for them.

The Accreditation in Public Relations (APR) process seemed daunting to me, so I avoided it for a few years. Luckily, my PRSA mentors kept on me and I submitted my application in the spring of 2014. As I prepared for the Readiness Review, I was able to reflect on some of my career highlights and projects I’m most proud of. I enjoyed the opportunity to talk with my Readiness Review panel about my portfolio; unlike the intimidating experience I envisioned, it was actually fun.

Studying for the Examination for Accreditation in Public Relations provided opportunities to meet with other candidates in Yankee Chapter. It was exciting to discuss case studies and current situations, and hear perspectives from well-respected professionals. The study guide provided by PRSA, combined with Cutlip and Center’s Effective Public Relations textbook, served as my study materials. This combination of in-person study groups and independent reading worked well for me and I felt prepared for the computer-based Examination.

Now that I’m on the other side of the Accreditation process, I can say it definitely has helped me become a more effective professional and has re-invigorated my passion for public relations.

Susie Dimick Stone, APR, is the director of internal communications for Liberty Mutual Benefits, a division of Liberty Mutual Insurance.

Leave a Comment