I’m getting used to the idea that I have been plying this craft for more than (or is that ‘over’? NOT!) 35 years. I am an old dog and, literally, a greybeard. Which is not to say I know it all, not by a long shot. I treasure my PRSA membership for the learning opportunities it provides me.
It is true, though, that in those years I have been to many conferences. They all have held something new for me, especially when I filled a generalist role. Conferences tend to offer a broad menu to appeal to a broad audience. It’s their nature.
Then there’s Connect ’14, planned this year for May 20–21 in Chicago. I have really enjoyed being part of the Employee Communication Section’s planning team for this conference because we all share that specialty: employee communications.
Under the theme “Embracing Constant Change in the New Economy,” we have assembled a program of speakers and topics that ticks all the boxes. Keynoters include employee communications pioneer Maril MacDonald, CEO and founder of Gagen MacDonald, speaking on the human element of change; Linda Dulye, president and founder of Dulye & Co., giving us tips to help managers communicate and connect; and Tyler Durham, leader of the change practice at Ketchum, offering insights into ways employees champion brands.
And then there are the case studies and skill-builders. Here’s a sampling:
- A look at Erickson Living’s employee communications program.
- Tips on using digital bulletin boards.
- A study of how one company turned strategy into action.
- How to use storytelling for engagement.
and, for the truly brave,
- How to embrace mobile technology for employee communications.
There’s more than can be described here, so take a moment to navigate to the Connect ’14 Conference site at PRSA.org. Or drop me a line and I’ll be happy to … well … connect with you.