When we talk with employee communicators about conferences, they often say they’re frustrated with the content. It’s too basic, they say, or it’s too focused on big-budget tactics, or doesn’t translate to the not-for-profit world. As difficult as it is to balance these needs, the PRSA Employee Communication Section conference, Connect ’14, has done so.
First of all, it features some of the best employee communication minds in the business: people like Maril MacDonald, a true pioneer in strategic internal communications as founder of Gagen MacDonald; Linda Dulye of Dulye & Co., whose work on improving managerial communication has been vital; and Tyler Durham, who runs the change practice for Ketchum and helps companies and leaders grow and unleash the potential of their employees and brands. MacDonald, Dulye and Durham are our keynoters this year, as Connect comes to the Windy City, Chicago, May 20–21, 2014, at Loyola University of Chicago’s Water Tower Campus. That’s right in the heart of the Magnificent Mile, close to world-class shopping, dining and entertainment.
Building each year’s Connect conference always starts with a solid theme, and this year’s theme is “Embracing constant change in the new economy.” The breakout sessions are split — skill building and case studies. Speakers are drawn from agency and corporate, academic and not-for-profit, all unified under the theme of change, and demonstrating how employee communicators can become empowered to lead change. Subjects include health care reform, streaming video, reputation management, employee events and much more. It’s a full agenda that will help you build your capabilities in this increasingly critical area of corporate communications.
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