Coming to Conference is about extending one’s excellence in practice. We hear sea stories from our colleagues about what worked, what didn’t and we get a chance to learn about the latest trends in public relations.
But some of those little gems of lessons we learned happened a long, long time ago on a college campus in a land far, far away. Some of the most important lessons of practice we learned came from our PR professors.
In honor of Besty Plank, the first female PRSA president and a champion of education efforts, we asked attendees the recount the best lesson they learned from their PR professors.
We heard about evaluation, relationships, being on message and knowing no bounds in what you can achieve. You won’t be surprised about the names we heard dropped in this video either — James Grunig, David Dozier, Don Stacks, Betty Jones.
What was the best lesson you learned? Share in the comments.
Dr. Kaye Sweetser, APR+M, associate professor, H.W. Grady College of Journalism and Mass Communication at the University of Georgia. She is a practitioner, a scholar and had the great pleasure of advising the national champions in the 2010 PRSSA Bateman Case Study Competition. Dr. Sweetser is a member of the APR+M Council. Connect with Kaye on LinkedIn and on Twitter @kaye.
For more coverage on the PRSA 2010 International Conference: Powering PRogress, visit PRSA Intelligence, follow #prsa_ic and the Conference blog.