PR Training

$25K of Professional Development, Beaches & a Piggyback Ride (PRSA 2009 International Conference)

Short post this round ’cause our Conference co-chairs, Marisa Vallbona, APR, and Denis Wolcott, do the talking in this delightful video about PRSA’s 2009 International Conference: Delivering Value. Definitely worth the five minutes for it’s sunny beaches and cuteness alone.

Short post this round ’cause our Conference co-chairs, Marisa Vallbona, APR, and Denis Wolcott, do the talking in this delightful video. Definitely worth the five minutes for its sunny beaches and cuteness alone.


  1. Announcing Bob Garfield, the Conference’s third keynote speaker. Bob writes for Advertising Age and co-hosts NPR’s “On the Media.” He just published a book arguing that the long-standing, two-way partnership between advertising and content is due for a “violent rejiggering.” Learn more at Bob’s own post to this blog, The Chaos Scenario.
  2. The “big fat bargain” math: 80 possible Conference PD workshops x $250 (average industry price for a session) = $25,000 worth of Conference PD available.
  3. The piggyback ride.

Oh, and if you’re not already watching PRSA’s Twitter account (@prsa) or the Conference-specific account (@prsasandiego09), they’ve been sharing interviews and insights from Conference speakers, including a 15-minute “On the Record… Online” podcast interview with keynoter Todd Buchholz. To be concise, he’s one smart dude. (You can listen directly from the Web page.)

Casey DeLorme headshot (1)Casey DeLorme, APR, is an award-winning public relations professional with extensive experience in online/social media marketing, presentations/presentation coaching, special events, media relations, creative strategic planning, and crisis communications. He moved his firm, Getspine Communications, to San Diego (from Tucson, Ariz.) in 2007 because he wanted to surf and paraglide more. He is a past chair of PRSA’s Western District and current co-chair of PRSA’s PRSSA Affiliate Task Force.

Join Casey at the PRSA 2009 International Conference: Delivering Value, November 7–10 in San Diego, CA!


Experience spectacular views in the heart of America’s Finest City.
Discover the perfect blend of coastal “cool” and downtown “hot” at the San Diego Marriott Hotel & Marina. Take in the relaxing waterfront views, and then get ready to explore the vibrant city just steps from the lobby doors. Conveniently located adjacent to the convention center and the Gaslamp Quarter’s shopping and restaurants, the hotel is also a short distance from the city’s sparkling beaches and must-see tourist attractions, including the famous San Diego Zoo, Mission Bay Aquatic Park and SeaWorld. If speed is more your style, you can rent personal watercraft and powerboats at the hotel’s marina. Two 25-story towers include 1,362 spacious nautical-themed guestrooms offering expansive views of the bustling city or San Diego Bay.

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Casey DeLorme

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