My APR experience was a tumultuous one. I may be the exception because everyone always talks about the good, but then glazes over the unpleasant. Yes, becoming Accreditation in Public Relations was a career-long quest and I feel quite the sense of accomplishment. It wasn’t easy; I failed along the way (a couple different ways) and had to coach myself back. The best way to pass along what I’ve learned is a list of “dos and don’ts.”
- Buy three to four of the books on the short and long bookshelf; there are many budget-friendly books on Amazon — where I purchased my references.
- Actually read the books — cover to cover — more than once.
- Answer the questions at the end of the chapters. It will help you solidify the material.
- Follow the PRSA Study Guide. It is practically handing you the test.
- Join a study group. Ask your Accreditation chair who else is in the process in the area. Even long distance study partners work.
- Dedicate time weekly to study with a schedule to help you stick to it — and write that schedule down!
- Use the three hours and 45 minutes provided for the Examination for Accreditation in Public Relations. Take your time thinking out the questions for the best possible answer.
- Ask your company to help pay for the process. If not the Examination, maybe the books?
- Realize what you learn will help you in your job every day!
- Think you can do it on your own — ask for help when you get stumped. Your local Accreditation chair is a great resource.
- Take too long after the Readiness Review to take the Examination.
- Think you can just memorize the material. The Examination is really “theory-based.”
- Get discouraged if you fail the Readiness Review or the Examination. Just pick yourself up and take them again.
- Use the feedback provided and work with your Accreditation chair. They want you to succeed in every way!
Please e-mail me at firstname.lastname@example.org if you have questions on the APR process. I want you to succeed too!
Ready to accelerate your career? Join Michele L. Hujber, APR, Bob Saline, APR, Fellow PRSA and Jason S. Kirsch, APR for a a four-day intensive for candidates to prepare and advance though the Readiness Review and take the computer-based Examination for Accreditation in Public Relations at PRSA’s APR Boot Camp, Wednesday, August 26–Saturday, August 29, in New York, NY!