General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations.
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Farrington is principal advisor to the Institute’s Council and is responsible for the delivery of the Institute’s modernization strategy. Today, CIPR is regarded as one of the world’s leading public relations and communications organizations. He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA), which he helped found in 2000.
3:14 – Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.
4:50 – Farrington on how the UK perceives the United States during this time of war.
6:16 – Farrington on how Great Britain’s sentiment toward the U.S. has changed since Tony Blair’s departure as prime minister.
7:52 – Farrington on the policies he would pursue if he was the current U.S. Secretary of State.
12:02 – Farrington on why he is not an advocate of blogs.
13:58 – Farrington on how social media has changed the way organization’s respond to a crisis.
15:39 – Farrington on identifying target audiences for social media communications.
18:26 – Farrington on how global communications impact traditional media relations.
20:05 – Farrington on how people interested with CIPR or the Global Alliance can get involved.
20:44 – End
Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.