I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share...
Author - Michael Smart
What AirPods and FAA Regulations Have to Do With Media Relations
I’m writing this on a plane to North Carolina. And something is really standing out to me this...
Why We Are ‘Taken’ by Certain Storylines
There it was on my Netflix page, reinforcing a PR lesson too many of us ignore: “Taken.” It...
Message in a Bottleneck: How to Reach Your Fragmented Audience
What was the most-watched TV show in 1998? What about 2008? And 2018? No soup for you if you...
Overcoming Past Failures to Succeed Today
What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks...
The Value of Focusing on Big-Picture Decisions
The decisions you make in your job are more valuable than the work you do. That’s the truth, even...
Does Your Pitch Pass the 5-Second Skim Test?
As any good real estate agent knows, location is everything. Even the most beautiful homes...
What to Do When Pitching Feels Like Following an Old Recipe
When I question PR practitioners about their pitching habits, they often respond in the same way...
Why Sentence Fragments and Abbreviations in Your Pitches Are OK...
“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations —...
How to Guide Your CEO to the ‘Right’ PR Measurement...
Not long ago, I had a conversation about PR measurement with someone I consider a media...