In honor of the recent “Mission: Impossible” marathon on TV, I bring you a tale of an urban...
Author - Michael Smart
What This Classic Joke From ‘Elf’ Can Teach Us About...
Part of my family’s holiday tradition includes watching the movie “Elf.” You know the part...
Don’t Model Your Content Strategy on This Famous...
Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you...
Anchor Your Pitches to Journalists With a ‘Human...
Whenever possible, pitches should be about people, not products or programs. Readers and viewers...
How the Digital Revolution Is Making Pitching Easier —...
Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are...
What You Pitch Is Secondary to Who You Pitch
It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular...
A Simple Trick to Personalizing Your Pitches on a Tight Deadline
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better...
4 Steps to Take Media Relationships to the Next Level
In this post I share the secret weapon for cementing your future relationship with a journalist who...
Understanding the 8 Media Influencer Buckets, and How to Reach...
With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the...
3 Types of Information Journalists Want You to Pitch Them
I frequently hear trained communicators lament to me the following: “Journalists don’t want...