As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. And if...
Author - Michael Smart
Storm Center: How Foul Weather Can Strengthen Media Ties
When I learn there’s a winter storm in the forecast, I think of something one of my Inner...
2 Media Relations Rules to Break in 2020
I was in a meeting recently where a peer started making a point I disagreed with. It...
How to Work Smarter — Not Harder — in 2020
We all like to look at the New Year as a fresh start. I suggest for 2020 that you make it a...
An $8 Billion Lesson in Strategic Decision-Making
A software company down the street from me got acquired this past year for $8 billion. There is a...
Why You Need to Build Custom Media Lists
There’s a common strategy that stands out among the great media relations pros I’ve observed...
What Fat Bear Week Can Teach Us About Newsworthiness
As I skimmed CNN recently I discovered that Fat Bear Week is a thing. Katmai National Park in...