In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses.
It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. This summer, sitting on the sidelines and keeping your same routine won’t cut it. See how ramping up your team’s content marketing strategy can drive eyes to your content and help your brand shine.
1. Amplify your messaging.
You may make great content, but don’t hit your snooze button just yet. Instead of conking out by the pool, think about ways you can amplify your already-stellar messaging. An easy way to do this? Be a PR team for your content.
While this strategy almost seems like Content Marketing 101, looking for new ways to distribute your message is an important tactic that can earn your brand more views. Start by building relationships with the media that focus on driving content to the right people — this can be anyone from influencers to journalists. With the right communications strategy, you can be sure that your content isn’t collecting dust.
2. Focus on SEO.
Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? Fear not, we don’t recommend foregoing the SPF 30, but this summer, think about how you can double down on your owned content that’s already earning recognition for your brand.
This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. In fact, adding some SEO to your summer mix doesn’t have to be a total overhaul at all, just a necessary step to making sure your content gets seen.
3. Ramp up the visuals.
Summer sure brings up pool parties and music videos, but it should also remind communications pros about the importance of visual content.
This summer, not just any old video will do, though. Think of ways that your brand can really own different channels like Instagram TV or long-form Facebook videos. These platforms might just give your brand the ability to expand on personal stories that can drive new business or informational pieces that might get into the nitty gritty.
Either way, creating high-quality, engaging visuals should be at the forefront of your content battle plan.
4. Stock up on strategy.
Whether we want to admit it or not, work tends to slow down in the summer. However, all content that makes a splash has one important thing in common: strategy. Instead of using the same old analytic methods, ramp up your strategic measurements this summer by incorporating data throughout your communications process — specifically during goal-setting, implementation and post-production.
This will ensure you know how your messaging is doing all summer long and come reporting time, you won’t be lost without your goggles.
Whether you’re ramping up your amplification or taking strategy to task, make sure this summer is an unforgettable one for your content.
Lisa Arledge Powell is president of MediaSource, an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge
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