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Connect ’14 Promises New Tricks for This Old Dog

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Connect with keynote speakers Tyler Durham, Linda Dulye and Maril MacDonald at the PRSA Connect 14 Employee Communications Conference, March 20–21, in Chicago.

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Connect with keynote speakers Tyler Durham, Linda Dulye and Maril MacDonald at the PRSA Connect 14 Conference, March 20–21, in Chicago.

I’m getting used to the idea that I have been plying this craft for more than (or is that ‘over’? NOT!) 35 years. I am an old dog and, literally, a greybeard. Which is not to say I know it all, not by a long shot. I treasure my PRSA membership for the learning opportunities it provides me.

It is true, though, that in those years I have been to many conferences. They all have held something new for me, especially when I filled a generalist role. Conferences tend to offer a broad menu to appeal to a broad audience. It’s their nature.

Then there’s Connect ’14, planned this year for May 20–21 in Chicago. I have really enjoyed being part of the Employee Communication Section’s planning team for this conference because we all share that specialty: employee communications.

Under the theme “Embracing Constant Change in the New Economy,” we have assembled a program of speakers and topics that ticks all the boxes. Keynoters include employee communications pioneer Maril MacDonald, CEO and founder of Gagen MacDonald, speaking on the human element of change; Linda Dulye, president and founder of Dulye & Co., giving us tips to help managers communicate and connect; and Tyler Durham, leader of the change practice at Ketchum, offering insights into ways employees champion brands.

And then there are the case studies and skill-builders. Here’s a sampling:

and, for the truly brave,

There’s more than can be described here, so take a moment to navigate to the Connect ’14 Conference site at PRSA.org. Or drop me a line and I’ll be happy to … well … connect with you.

Jim Streed, APR
Secretary, PRSA Employee Communications Section
JGStreed@integrysgroup.com
(920) 433-5786
@JimStreed

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Jim Streed, APR

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