The Accreditation in Public Relations + Military Communication (APR+M) Council conducted several Readiness Reviews in the past few days at the 2010 PRSA International Conference in Washington, D.C.
Barbara Burfiend, APR+M, is the incoming chair of the APR+M Council and she took a few moments to talk about:
- What the APR+M really is.
- How it differs from the traditional APR.
- Who should go through the APR+M process.
Take a moment to watch this short video where Barbara hits the high points of the APR+M.
By Dr. Kaye Sweetser, APR+M, associate professor, H.W. Grady College of Journalism and Mass Communication, University of Georgia is a practitioner, a scholar and had the great pleasure of advising the national champions in the 2010 PRSSA Bateman Case Study Competition. Dr. Sweetser is a member of the APR+M Council. Connect with Kaye on LinkedIn and on Twitter @kaye.
For more coverage on the PRSA 2010 International Conference: Powering PRogress, visit PRSA Intelligence, follow #prsa_ic and the Conference blog.