Tuesday’s PRSA teleseminar is titled “The Changed PR Landscape: What Works, What Doesn’t.” It was so named to allow the eclectic, but influential gathering of panelists to cover as many aspects of the changed public relations paradigm as possible — or at least as many as the allotted 60 minutes time frame will allow.
Featured are: Adam Christensen, manager, social media communications, IBM Corporation; Max Kalehoff, vice president, marketing, Clickable; David Bradfield, senior vice president and partner, Fleishman-Hillard; and Stacy DeBroff, CEO, Mom Central Consulting.
So what do these disparate thought leaders have in common? Like you, the readers of this post, each represents organizations, institutions, enterprises and individuals that are seeking to understand the new digital tools and channels available for building brand esteem and business.
At the risk of pre-empting our panelists’ prognostications, we intend to address the following topics and trends:
Do’s and don’ts of using Twitter as a public relations channel.
Why Google matters to public relations pros.
Are blogs outmoded; and if not, how to build a following?
Facebook or LinkedIn —which is right for you?
The rise of digital video as a communications medium.
When does it make sense to form an online community for the enterprise?
The assimilation of blogs into the mainstream media.
Conversation mining: when and how to engage detractor (and evangelist) bloggers.
In the interim, here is a link to a site that aggregates a number of other sites containing social media case studies from a broad range of companies, organizations and institutions. It’s a great resource that validates the importance and ROI of social media in the marketing (and public relations) mix.
By Peter Himler, president, Publicity Club of New York, is an award-winning public relations industry veteran. He is also the founder/principal of Flatiron Communications LLC, a public relations/media consulting firm. Previously, he served as chief media officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson. Peter also authors the blog The Flack.
Join Himler along with Adam Christiansen, Shonali Burke, and David Bradfield for the panel “What’s Working in the Changed PR Landscape: Practical Applications That Will Work in Your Campaigns“!
Look forward to the conversation!
I’m really looking forward to what promises to be another dynamic discussion on the changing nature of communications and marketing. Next time we do this, we should call it “The Changing PR Landscape: What’s Working and What’s Not”. We’re all learning and experimenting. So much has changed, but it’s not slowing down any time soon. Just as we catch up with what’s happening today, there are new channels and tools that emerge to push our current thinking and force new innovation.
Peter always does such a great job gathering professionals at the forefront of the new world of PR and marketing. It’s an honor to join one of his panels again. I hope you’ll take away great insights if you can join us on January 13th.
[…] Once again I had the pleasure of sitting on one of Peter Himler’s legendary panels. Today I joined Peter, Adam Christensen (manager of social media communications at IBM), Stacy DeBroff (CEO of MomsCentral) and Max Kalehoff (VP marketing at Clickable) for The Changed PR Landscape: What Works, What Doesn’t. […]