Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record…Online with Eric Schwartzman, in a preview of his session on “ethical dilemmas” at the PRSA International Conference: The Point of Connection, October 25–28 in Detroit, MI.
Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.
3:37 – Tchividjian on what he plans to discuss at the upcoming PRSA International Conference.
4:30 – Tchividjian describes his role at Ruder Finn.
5:33 – Tchividjian on the common ethical issues he deals with.
6:05 – Tchividjian gives an example of an ethical issue that he has to make with a client.
8:29 – Tchividjian describes how he battles the perception of PR when dealing with major corporations.
13:25 – Tchividjian on social media policies for employees in large corporations.
17:00 – Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis.
17:30 – Tchividjian gives an ethical solution to remedy the errors made during the economic crisis.
18:38 – Tchividjian on who should be compensated for the economic crisis.
20:12 – Tchividjian on whether tax payers are owed something for the bailout.
21:17 – Tchividjian on the biggest ethical lapse in judgment he’s ever made.
23:07 – End
By Eric Schwartzman, founder and chairman of online PR services provider iPressroom, managing director of Los Angeles PR firm Schwartzman & Associates and executive producer of the PRSA award-winning PR Podcast “On the Record…Online,” has nearly 20 years of experience as a marketer and a public relations practitioner and specializes in helping clients integrate all aspects of Web-based communications into mainstream PR, corporate communications and marketing campaigns.
For coverage on the PRSA 2008 International Conference: The Point of Connection, visit www.prsa.org/conf2008.
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