PR Specialization PR Training

Build a Spectator-Free Workplace™

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Change. Sounds easy, but it’s tough to pull off without a solid game plan.
I’ve worked with many “change-challenged” businesses and organizations in my 10 years as president/founder of L.M. Dulye & Co. And I have some advice to share.

First step: Leaders need to get real. They need to establish an authentic voice in the workplace and coach their employees into a team effort which I call a Spectator-Free Workplace™.

So, how does a leader get everyone on board with a massive process change or culture change? How do you get people behind the effort without cynical second-guessers nay-saying from the sidelines? How do you turn employees into goodwill ambassadors?

Spectator-Free Workplace™ strategies will be at the core of a one-hour PRSA-hosted webinar which I’ll lead on Oct. 1. I’ll give some useful tips for effective two-way communications that spur engagement, empowerment, innovation and more. That ever-intriguing aforementioned “more” will include helping leaders find an authentic voice through “high touch over high tech.”

As I’ve noted in abstract materials, “Status quo is a dangerous concept.”

Why? A company that rests on its laurels will soon be overtaken by competition that pushes the envelope through innovation. Sustaining success hinges on collective actions of all employees.

Now, employers might think they have a great idea for change and innovation at the top, but do their employees agree? Are they excited about an initiative? Do they understand its purpose? Do they carry it forward because they really “get it” and want it to succeed? Are they a collective cheering squad for organizational success?

Often, what holds a company back is simply that employees don’t realize that they have a responsibility to have a voice in the workplace. Imagine the power-driving nature of a fully-charged workforce.

It’s not pie-in-the-sky. It’s achievable through a Spectator-Free Workplace™. For webinar information or registration visit:

By Linda Dulye, president and founder, L.M. Dulye & Co., is the innovator of the groundbreaking Spectator-Free Workplace(TM) methodology. Dulye and her team of strategic consultants offer a business process approach for improving workplace communication effectiveness and employee engagement through no-nonsense  strategies that work. Dulye is an internationally recognized business leader, speaker and visionary for using 2-way communication and employee engagement practices to increase business performance and drive change at some of the world’s most admired companies. L.M. Dulye & Co.’s unique and proven 2-way communication methodology was nominated to Fast Company’s Fast 50 Roster for change leadership and her collaborative work with client Rolls-Royce earned a 2008 IABC Gold Quill Award from a global field of entries spanning 45 countries, as well as a 2008 Silver Quill Award from Pacific Plains IABC.

Join Dulye for her teleseminar Using Authentic Leadership to Build an Spectator-Free Workplace(TM), on Wednesday, October 1, 2008, at 3 p.m. EDT!

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Linda Dulye

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