The advertising industry has been and continues to be an industry in the midst of radical transformation. Traditional mass media advertising is augmented by nontraditional approaches, such as product placement, viral marketing, direct marketing and virtual community marketing on the Web. Given these dynamic changes and the increased reliance on social and digital media, practitioners must confront the challenges of the new advertising world daily to remain relevant to their consumers.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the evolving role of advertising as it pertains to the public relations and marketing industries. We will look at examples of how advertising is facing more regulations set by FCC, Facebook’s struggle to be seen as a strong social advertising platform, and how the advertising model is changing as a result of companies seeing the value behind getting to know their customer demographic better.