In the world of business, as Vince Lombardi astutely observed about the game of football, “The Best Defense is a Good Offense.” And when it comes to defending corporate reputations, going on the offensive is a surefire way to tackle the “world of faux,” particularly in today’s age of micro broadcasting, citizen journalism and rampant anti-advocacy.
Both The Economist and Ad Age have recently reported that anti-business groups have attempted to usurp companies’ control over their own news, and in essence, fool the media, by releasing faux information about a company and its executives.
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