Editor’s note: In August, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We’ve invited PR practitioners and thought leaders to offer their insights on various diversity and inclusion topics important to the PR profession. Follow the series and join the discussion by using the hashtag #PRDiversity. For more information on Diversity Month activities visit the Diversity Month section of the PRSA site.
What the FCC decision on “Net Neutrality” means for the PR profession
In June 2014, comedian John Oliver promoted a segment of his HBO show with the following teaser:
“Cable companies are trying to create an unequal playing field for internet speeds, but they’re doing it so boringly that most news outlets aren’t covering it.”
Editor’s Note: 2014 marks the 50th Anniversary of the Accreditation in Public Relations (APR) and April sets the stage for APR Month. In recognition of those who have earned an APR designation since its inception in 1964, PRSA will be featuring articles written by Accredited professionals. Track the series and join the discussion by using the hashtag #APR50. To learn more about the APR, please visit the Universal Accreditation Board.
What better time to celebrate the APR than April… it’s even in the name!
There are mobile business apps designed to make users more productive, more organized and more collaborative, but now there is an app to help guide public relations professionals in making ethical decisions. Ethical decision-making has never been easier thanks to PRSA taking the Code of Ethics (Code) mobile.
PRSA, in partnership with MSLGROUP, has brought the Code to the palm of your hand. The PRSA Ethics app is available for free in Google’s Android Market and Apple’s App Store and can be accessed from iPhone, iPad and Android devices.
As we wrap up this year’s #PRin2013 series, here is a recap of what our 12 contributors predicted for the public relations industry in 2013.
Kirk Hazlett, APR, Fellow PRSA, kicked off this year’s #PRin2013 series with a prediction that 2013 would be about accountability. The public relations professional must go beyond merely reaching stakeholder audiences. They must ensure that the message is genuine and any promises made to the public are genuine.
Elise Mitchell, APR, Fellow PRSA, offered up six trends she sees on the horizon this year.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.