Johna Burke began by stressing that storytelling is the core competency in the public relations...
Author - Tressa Robbins
Everyone’s a Journalist: Beyond the Beat
Robbins recaps Johna Burke's PRSA 2010 International Conference presentation, covering the changing...
PR Needs YouTube
Keep in mind, different people want different formats. Some may only want text. Some may need...
Persuasive Media Relations: The Key to Reaching All Your Publics
She explained that most of us “get” the concept of social media but don’t really know how to...